Historically, plastic has played a key role in our coffee packs. This is because we’ve found it to be the most effective and versatile material for keeping our coffee fresh. This is not only important to give our customers a high-quality brew but also to allow for a longer supermarket shelf-life, so that as little coffee as possible ends up unsold as food waste.
We’ve been working with suppliers to find viable alternatives to our current packaging which will still do the same job but which can be recycled.
While we are busy working on how to make this packaging recyclable, the current waste infrastructure also has some way to go to support these changes. Right now there are very few flexible plastics that are collected from our home recycling bins and only 6% of flexible plastic is currently recycled.
We’re proud to be part of the Flexible Packaging Consortium, run by Suez, which is working with Defra to include flexible plastics in UK household recycling collections from 2023.