We knew that a tricky product to tackle would be our coffee capsules, and we’ve spent time looking at alternative materials to our plastic pods.
There are a few alternatives that are currently being used by other companies — things like compostable, aluminium and refillable capsules. After much deliberation we decided that aluminium was the best option for our product in terms of keeping quality and freshness, but we still had questions over the recycling of this material.
If aluminium is recycled, it is the best material to use from a carbon footprint perspective; but if it ends up in landfill or incinerated, it has the worst carbon footprint. Recycle rates on capsules made from aluminium are very low at around 25%, and we weren’t confident this was a good enough alternative if it wasn’t being disposed of correctly.
After reviewing all of our options and due to multiple factors, we’ve decided to completely withdraw from capsules. We loved this product, but we know it’s not the right way to move forward, so from January 2020 we will no longer be producing capsules.