Much like tea, coffee prices have taken a tumble too. A huge crop in Brazil, the world’s biggest producer of coffee, has meant that other markets have struggled to compete. In some cases, this has meant that smallholders have even looked to entirely different crops and moved away from growing coffee beans.
We recognise this kind of thing as a potential problem however, which is why we committed to paying a fair price a long time ago. All of the coffee we buy is sourced at a fair price that’s affordable for farmers, even when prices drop like they have done in the coffee market. And just like with our tea-growers in Africa, we have long-term contracts with most of our supply chain (70% in fact). Our contracts are anywhere up to 3 years long and we have been working with some suppliers for more than 15 years now.
We’ve also been working with the Rainforest Alliance and Fairtrade Foundation for many years. Certification bodies such as these seek to help ensure that farming around the world is sustainable.